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Writerly Things: Black Friday-Cyber Monday Promo Results

December 2, 2015

Hello my lovelies,

 

As you may (or may not) know, I did my first Black Friday through Cyber Monday promo....

and was very disappointed with the results. Because results are what matter, right?

 

Let's start with the good stuff:

 

I got several shares during my promo (thanks everyone on Facebook and Twitter who shared!)

 

I noticed something interesting on Facebook. I did not promote my posts as my budget is... limited at best. Facebook gave my promotional posts a lot less exposure than my other posts. (None got more than 20 views, even though most of my posts get 40+ views at any given time.) Very shady, Facebook!

 

I got a lot more engagement on Twitter, despite not promoting my posts. Makes me more inclined to spend my valuable limited budget there.

 

I got about the same number of views directly on my blog. I also shared on Pinterest and Google + and with several promo groups on Facebook, Google +, LinkedIn and Goodreads, but got no notable reaction.

Fortunately, I did not spend a penny, but I did spend upwards of 15 hours of effort in planning, promoting, and after analysis.

 

At my other jobs, 15 hours of work gross's me $300.

 

From my promo? $9.38

 

Ouch.

 

Back to the drawing board.

 

What are your top tips for promotion? 

 

Until next time, 

 

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© 2013 MEGAN ELLIOTT