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Thoughtful Thursday: On Facebook Launch Parties

February 23, 2017

Hello Lovelies, 

 

How many of you got to attend the launch party for The Hunted? 

 

It was three days of bookish madness, and parts were absolutely awesome, parts were a little chaotic, and on occasion it was a bit stressful! I think most of the stress was backstage and the attendees mostly had a good time.

 

But at the end of the event I was left feeling drained and a little disappointed for many reasons (not the least of which probably being that it was the end of a huge book launch push and I definitely need some time to recharge my batteries!) 

 

We had (according to Facebook, anyway) 42 interested in going, 142 who went, and 1K invited. There were times of frenetic activity and others with nary a peep. It was a lot of emotional ups and downs! 

 

And I have heard from several authors that they feel that Facebook parties are no longer a good way to meet new readers. That the effort isn't worth the conversion of new followers, fans, or sales. 

 

I am still combing through all the figures and trying to figure that out from the data, but you know what is the best data? Hearing right from the readers, YOU! I put together a poll at the end of the event and only got five people's information (not sure how many were just readers, and how many were readers/ authors.) So I am asking you guys to let me know your thoughts as well. 

 

Because at the end of the day, I don't do Facebook parties to stroke my ego as an author. I do them because as a reader I have enjoyed them. But I don't want to waste time doing events that readers don't like. The last several Facebook parties I have attended it feels like an author circle-jerk. Don't get me wrong, I love reading and I know a lot of my author friends do too, so marketing to authors has never seemed like a bad idea to me. But I want to find fun things for regular old readers too. Folks like you ;) 

 

So I would appreciate you taking five minutes to let authors know your thoughts on Facebook parties. What things do you like to see, what things don't you like to see? Or would you rather just not attend. Here is the link to the form where you can share your thoughts. 

 

Until next time, 

 

Keep Reading!

 

 

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